HW due April 14


  1. Decide whether you’re going to do us the Word > ebook or InDesign > ebook process, and, following the instructions in Straight to ePub for your chosen process, start tagging/formatting your book text and images for conversion into an ebook.
  2. Send me 1-3 questions you have about the process or issues you ran into by Wednesday at 5pm.
  3. Go online and find a book cover that you think is successful. Write a short paragraph about why you think it’s successful (especially for an ebook). Email to me by Wednesday at 5pm and be prepared to discuss in class.


NOTES 3/24: CYA & E-Book Sample

  1. Choose Your Own Adventure Using Twine: https://twinery.org
  2. CSS on CodeAcademy: https://www.codecademy.com/learn/web
  3. Gigantic Worlds e-book for you!
    • epub (for iBooks, Kobo, and most e-readers)
    • mobi (for Kindles and Kindle apps)
    • nook (For NOOKs)


HW Due March 17: Midterm


The course midterm exam will take place on March 17th, next class.

The midterm for this course will be broken up into two sections:
1) The project proposal, which you will write at home, print out, and bring to class
2) The in-class midterm, which will be a written exam

In-Class Midterm Exam (50% of midterm grade):
1. Basic HTML (CSS will not be on the midterm)
2. Understanding the differences in ebooks and printed books:
a. how they are made
b. how they are read
c. how they are distributed
d. the difference between apps and ebooks

Final Project Proposal (50% of midterm grade):
Each student will have to create an ebook as their final project in the Digital Publishing course. This project proposal is the first step in the project. In it you will map out your goals for the project as if it were a real book going to be published.

All ebooks MUST:
1) Have a functional, linked, Table of Contents
2) Use at least one hyperlink
3) Have chapter, poem, or story headings
4) Be at least 10 “pages” long
5) Use at least one image (this can be a small logo or a full-page image)
6) Have a cover

The proposal should be 3 paragraphs long, with paragraphs laid out like so:
1) The first paragraph should describe the content of the book (much like a book description on a sales page: what it is about, who the text is by, etc.)

2) The second paragraph should describe the functionality of the book: will it have links (if so, to what)? Images? Other features?

3) The third paragraph should describe the books target audience and how you would market and distribute the book to them if it were to be published (e.g., which distribution platform you would use, how you might use social media to promote, the sale price, etc.). NOTE: This should be SPECIFIC. It is not enough to say, “I would use social media to promote this book.” Instead, describe how exactly you would use social media to promote it (for instance, if it’s a book about breast cancer, you might look for cancer survivor groups online; if it’s a children’s books you might set up a story hour at a local library).

NOTES: Enhanced eBook Examples

Is it a “book” or an “app”? WSJ VIDEO

Some Examples of Enhanced eBooks


Billboard Mag Social Media Intern (PAID)

The Social Media Intern duties will include — but are not limited to — assisting editors with posting content across social platforms, helping to grow audience on emerging platforms, sourcing and creating visuals, keeping an eye on social trends and breaking news, producing social reports, and some writing. This internship position is full time, 9-5 Monday-Friday. The internship is paid, and college credit is available.

Other tasks:
-Assist social media editor and manager across various platforms
-Help coordinate content partnerships

-Gathering photos for social team

-Assistance with social video content (Vine, Periscope, etc)

-Managing and updating a social calendar
-Assist online editors with day-to-day duties, stories and galleries
-transcribing interviews

-Undergraduate, grad students, or recent grads only
-Major/background/interest in media/journalism
-Based in New York or greater NYC metropolitan area
-Strong knowledge of music, pop culture, and breaking news
-Interest and knowledge of social media and web trends

Please contact social@billboard.com with your resume, cover letter, writing samples, and any relevant social media profiles.